Social media / Digital Marketing executive

The Social Media Marketer is responsible for managing and growing the brand’s presence across platforms like Instagram, Facebook, LinkedIn, X (Twitter), and TikTok. This role involves content creation, community engagement, analytics, and campaign execution.Key Responsibilities:Develop and implement social media strategies aligned with business goalsCreate engaging content (posts, reels, stories, videos) tailored to each platformMonitor trends and adapt content accordinglyManage community interactions and respond to comments/messagesTrack performance metrics (reach, engagement, conversions) and prepare reportsCollaborate with design, marketing, and product teams for cohesive campaignsRun paid ad campaigns and optimize for ROIPlan and execute digital campaigns across Google Ads, Meta Ads, and other platforms Strong understanding of platform algorithms and audience behaviorCreative writing and visual storytellingFamiliarity with tools like Meta Business Suite, Canva, BufferOptimize website content for SEO and manage keyword strategiesManage email marketing campaigns and automation workflowsAnalyze campaign performance using tools like Google Analytics and Search ConsoleCoordinate with content creators, designers, and developersStay updated with digital trends and competitor strategiesManage budgets and report on ROIProficiency in SEO, SEM, PPC, and email marketingExperience with tools like Google Ads, Analytics, Tag Manager, SEMrush, or HubSpotStrong analytical and reporting skillsAbility to manage multiple campaigns and meet deadlinesUnderstanding of customer journey and conversion funnels