Marketing Events Manager - SaaS

Marketing Events Manager Overview: An exciting opportunity to join a fast-growing B2B technology business as a Marketing Events Manager, taking ownership of its growing programme of live and digital events. Working across conferences, exhibitions, roundtables, customer events and webinars, you'll be responsible for keeping the events calendar organised and ensuring each event is planned and delivered effectively from start to finish. This is a hands-on events role for someone who loves organisation, coordination and making things happen. You'll work closely with Marketing and Sales, managing everything from venues, suppliers and speakers through to attendee communications, logistics and post-event follow-up. The business has ambitious growth plans, with the US representing a key market, so there will also be some travel involved, including occasional trips to the US. The Role: You'll take ownership of the events and webinar programme, building a structured calendar and managing multiple events at different stages simultaneously. From large industry conferences and trade shows to executive roundtables and webinars, you'll coordinate the detail behind each event and ensure internal teams, suppliers and stakeholders know exactly what needs to happen and when. You'll also work closely with Sales to make sure events have clear commercial objectives, the right prospects and accounts are being targeted, and leads and opportunities are followed up effectively afterwards. While this sits within Marketing, it isn't a heavily digital marketing-focused position. The emphasis is on excellent event management, organisation and coordination, alongside understanding how a successful B2B events programme contributes to wider commercial goals. Responsibilities: Build and manage the annual events and webinar calendarPlan and deliver conferences, exhibitions, trade shows, sponsorships, executive roundtables, customer events and internal eventsManage event logistics including venues, suppliers, organisers, speakers, stands, merchandise and travelOwn event timelines, ensuring deadlines, responsibilities and dependencies are clearly managedCoordinate event requirements across Marketing, Sales and wider internal stakeholdersManage webinars and virtual events from initial planning and speaker coordination through to rehearsals, delivery and follow-upCoordinate registrations, attendee communications and webinar platformsWork with Marketing to support event promotion and drive attendancePartner with Sales on target accounts, invitations, meeting objectives and pre-event activityEnsure event leads and engagement data are captured and followed up effectivelyTrack registrations, attendance, meetings, opportunities and wider event performanceManage event budgets and supplier spendConduct post-event reviews and use insights to improve future activityDevelop repeatable processes and templates to ensure events are consistently well organised and delivered Requirements: Proven experience managing B2B events, field marketing programmes or a similar events-focused roleExperience personally managing a varied programme of events rather than only supporting occasional eventsStrong experience across in-person events such as conferences, exhibitions, trade shows and roundtablesExperience coordinating webinars and virtual eventsExcellent organisation and project management skillsComfortable managing multiple events, suppliers, stakeholders and deadlines simultaneouslyStrong attention to detail and confidence taking ownership of event logistics from start to finishCommercially minded, with an understanding of how events contribute to lead generation, Sales engagement and pipelineConfident working closely with Sales and Marketing teamsStrong stakeholder and supplier management skillsExperience using HubSpot or a similar CRM/marketing automation platform would be beneficialExperience with Asana and Zoom Webinars would be advantageousExperience within SaaS, technology, digital products, professional services or another B2B/enterprise environment would be beneficialExperience marketing to US enterprise audiences would be advantageousComfortable with travel, including occasional travel to the US Salary: £40,000 – £50,000 per annum Location: Warrington – Hybrid working (3 days per week in the office) Hours: Monday to Friday, 9:00am – 5:30pm, with a 1-hour lunch Benefits: 25 days' holidayYour birthday offPrivate health insuranceEmployee Assistance ProgrammePension schemeEmployee discounts£50 contribution towards benefits/travelTraining and development opportunities