CRM Analyst
Watford Junction (3 days per week in office) | £35,000 + Bonus
This is an excellent opportunity for a CRM Analyst to join a growing customer marketing function within a highly recognised consumer business. You'll work at the heart of campaign delivery, using SQL and CRM tools to build audiences, support marketing activity, and develop valuable stakeholder-facing experience. With significant investment in CRM and clear progression pathways, this role offers strong long-term career potential.
The Company
This organisation is investing heavily in CRM, customer engagement, and digital transformation as key growth areas of the business. Their CRM function has expanded significantly and continues to grow, creating excellent opportunities for development and progression.
You will join a collaborative team that works closely with CRM Strategy, CRM Operations, and Data teams to deliver personalised customer communications at scale. The business values data-driven decision making and is committed to developing talent within its analytics and CRM functions.
The Role
As a CRM Analyst, you will support the delivery of customer marketing campaigns by building and managing campaign audiences, validating customer selections, and ensuring campaign activity runs smoothly and accurately.
Key responsibilities include:
Building campaign audiences and customer segments using SQLCreating and maintaining audience selections for CRM campaignsManaging and monitoring campaign schedules and deployment timelinesWorking with CRM platforms and automation tools to support campaign executionValidating audience selections and completing quality assurance checksSupporting recurring and promotional marketing campaignsResponding to stakeholder requests for new customer segments and audience groupsProducing campaign reporting and supporting analysis requestsCollaborating with strategy, operations, and data teams to coordinate campaign activityIdentifying opportunities to improve audience creation and campaign processesThis role offers the opportunity to become a key owner of CRM scheduling and campaign governance activities as you develop within the team.
Your Skills & Experience
To be successful in this CRM Analyst role, you will have:
Basic to intermediate SQL skillsExperience using joins, aggregations, counts, and groupings within SQLStrong communication and stakeholder management skillsExcellent attention to detailAn analytical background through education, internships, placements, or commercial experienceThe ability to manage multiple priorities and work to deadlinesConfidence working with data and drawing insights from analysisWhat They Offer
Salary of £35,000 plus bonusHybrid working model with three office days per weekClear progression pathway through Analyst, Senior Analyst, Manager, and Senior Manager levelsExposure to a large and growing CRM functionStrong stakeholder engagement across strategy, operations, and data teamsOngoing investment in CRM, customer analytics, and digital capabilitiesOpportunities to develop broader analytics and business intelligence skillsHow to Apply
If you're looking to develop your SQL and CRM expertise within a growing customer-focused analytics team, apply today to discuss this CRM Analyst opportunity in Watford Junction.