Marketing Manager – B2C / Retail Investments

Our client is a successful and ambitious boutique asset manager with an exciting opportunity for a London-based Marketing Manager to join the business and work closely with a Fractional CMO. This is a broad, hands-on marketing role with a strong B2C bias, ideal for a marketer who understands how to engage retail investors and consumers through compelling content, digital channels and targeted campaigns. We are particularly interested in candidates with marketing experience gained within asset management, retail investment, wealth management, financial services or fintech, where you have marketed products or services directly to consumers or retail investors. Key responsibilities will include: Developing and delivering high-impact B2C marketing campaigns targeting retail investors, alongside activity supporting intermediary audiencesCreating engaging campaigns and content that make investment products and propositions clear, relevant and compelling to retail audiencesRefreshing and developing the firm's digital presence, including website, email, social media and other digital channelsDriving brand awareness, audience engagement and lead generation through effective digital marketing and campaign activityManaging marketing content, messaging and communications across digital and print channelsProducing compelling marketing collateral, presentations, thought leadership and other client-facing materialsWorking with internal and external stakeholders to deliver campaigns and marketing projects from concept through to executionSupporting the development of the firm's brand and ensuring a consistent customer experience across all touchpointsUsing marketing technology, data and analytics to improve campaign effectiveness and audience engagementEnsuring marketing activity and communications meet relevant financial services regulatory and compliance requirementsBuilding strong relationships with senior stakeholders, agencies and other external partners The successful candidate will be a commercial, digitally minded and hands-on marketer who enjoys working in an entrepreneurial environment and can take ownership of projects from idea through to delivery. You will ideally have proven marketing experience within asset management, retail investment, wealth management, financial services, fintech or another highly regulated consumer-facing environment; strong B2C marketing experience, with a track record of engaging consumers, retail investors or customers; experience developing and executing integrated digital campaigns; a strong understanding of digital marketing, content and marketing technology and experience in using automation and AI to support marketing activity. This is an excellent opportunity for a marketer looking for a high-ownership role within an ambitious boutique investment business, with the opportunity to make a visible impact on its brand, digital presence and growth.