Regional Marketing Manager, Makeup - Travel Retail West (based London)

## Description An exciting opportunity has arisen for a Regional Marketing Manager to join Travel Retail West, to lead the Makeup cluster. The position reports to the Regional Brand Director and is based in our London office, with a hybrid working model (4 days in-office). This is a fully rounded strategic and operational marketing leadership role, responsible for implementing global brand strategy in the Travel Retail West region. The role carries end-to-end accountability for regional marketing planning, execution, and performance, including ownership of the marketing budget and oversight of a dedicated team. This role requires a strategic thinker who combines creativity with commercial acumen, demonstrates agility in a fast-paced environment, and brings a deep understanding of how to engage consumers in a travel retail context. Key Responsibilities: * Regional Strategy & Activation – Adapt and implement Global Brand Marketing strategies to drive brand equity and business growth across Travel Retail West (UK, Ireland, EMEA, and Americas). * Global Brand Partnership – Collaborate closely with Global Brand Marketing teams to ensure consistent storytelling and cohesive campaign alignment across touchpoints. * AI & Data-Led Insights – Leverage AI-driven tools, consumer analytics, and data dashboards to forecast newness, identify opportunities, and measure campaign performance. * Agile Ways of Working – Foster an agile, collaborative, and test-and-learn mindset across the team to accelerate responsiveness and innovation. * Retail Excellence – Collaborate with Field Sales teams to deliver impactful marketing programmes and exceptional in-store execution; conduct regular market visits to evaluate performance and present key business insights. * Visual Merchandising & Store Design – Collaborate with store design and visual merchandising teams to deliver best-in-class retail environments that embody each brand’s DNA. * Budget & Performance Management – Oversee regional marketing budgets, ensuring efficient allocation of spend, accurate forecasting, and measurement of return on investment. * Team Leadership – Inspire and develop a high-performing team, fostering continuous learning, empowerment, and accountability. * Process Optimization– Identify and implement opportunities to enhance efficiency, communication, and ways of working. * Market Analysis & Reporting – Gather, analyze, and present insights on brand performance, market dynamics, and consumer trends to inform strategic decisions. ## Qualifications The Ideal Candidate The ideal candidate will be a strategic, results-oriented marketing professional with experience in prestige or luxury brand management, ideally within Travel Retail or other international commercial channels. They will thrive in a dynamic, matrixed environment, balancing creativity with disciplined execution. * Educated to degree level (or equivalent) with significant marketing experience. * Demonstrable experience in leading regional marketing strategies and cross-market campaign implementation. * Proven ability to manage P&L accountability and budgets effectively. * Excellent communication, presentation, and stakeholder management skills. * Collaborative, agile, and highly adaptable approach to working within complex global structures. * Prior experience within Travel Retail or international markets strongly preferred. * Experience within the prestige beauty or retail sector, particularly in makeup and cosmetics, would be an advantage. * Additional European language(s) would be an advantage, in particular Spanish. About the Company: The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD. Compensation and Benefits * Generous Bonus Opportunity * 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days * 1 additional day of Annual Leave to celebrate your birthday * Holiday Purchase scheme that enables you to get five additional days * Summer Fridays for four months of the year * Market leading Family Leave provisions * Generous Staff Discount & Credit * Benefits platform with exclusive discounts and offers