Digital Marketing Executive (SEO & CRM)

About Us Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. Since 2018, we’ve grown from a deep-tech startup to a global player in AI-driven due diligence and risk intelligence. With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes. Customers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain onboarding. Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, and Oceania. it’s an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency. We're seeking an exceptional Digital Marketing Manager to drive growth in both enterprise and mid-market segments within the rapidly expanding third party screening market. Xapien's AI-driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market, which is valued at $43.65B today and is forecast to grow to $111.31B by 2032. This role owns measurement and growth for digital at Xapien. You'll set the strategy, run the channels, own the data and attribution, identify where to grow next, and present to senior leadership to explain what the numbers mean. You'll work closely with our marketing, SDR, sales, and customer success teams to turn dispersed buying signals into routed, actionable opportunity for the revenue teams. You'll join a marketing team of seven in a hybrid role, with a strong preference for time in the office. Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisation. Own the digital marketing budget across paid channels. Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel-ready creative and copy, and iterating based on performance data. Cross-channel performance reporting across paid, organic, website and landing pages. Includes website analytics and conversion rate analysis. Flag accounts and individuals showing buying intent (campaign engagement, site behaviour, event attendance, content consumption) to the marketing, SDR, sales, and customer success teams. Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion-to-meeting and conversion-to-opportunity data to refine targeting and scoring. Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteria. CRM and marketing automation Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CRM. In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact-level attendance reporting where events rarely create new contacts cleanly. 5+ years of digital marketing experience in B2B SaaS. ~ Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeline. HubSpot reporting, dashboards, attribution, data hygiene. Proven use of AI and automation in day-to-day marketing work. CMS experience (preferably WordPress). SEO and keyword strategy. Email marketing experience. CRM and marketing automation: Website: WordPress, HotJarr We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do you your best work. We succeed together- you will own a meaningful part of the business through our employee shares & equity programme.Private health insurance to keep you in tip-top condition.Life Insurance – let's hope nobody ever needs this!Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it.Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work.Most importantly of all, we will work with you, to help you realise your fullest potential, always.